Welcome to my Thought Playground

Hello! I'm Amsa, an artist and designer based in the lovely Bengaluru and this is my thought playground.

Unoriginal Thoughts began as a quiet idea and slowly grew into something much more meaningful. What started as a personal outlet for thoughts, doodles, and feelings has now taken the shape of a brand that celebrates everyday emotions, imperfect ideas, and thoughtful design.

Unoriginal Thoughts is deeply rooted in observation, of people, places, conversations, and the little moments we often overlook. Over time, these observations found their way into products that feel relatable, honest, and comforting.

Here's a small map of our journey as a brand so far:

If you’ve found your way here from Instagram, you’ve probably already seen my face and glimpses of my personality. But if this is your first time here, here’s a little about me.

We create in small batches to reduce waste and avoid excess stock. Occasionally, you’ll also find slightly imperfect pieces available at a lower price, because we believe every product deserves a home, even if it doesn’t meet conventional e-commerce standards.

At its core, Unoriginal Thoughts is about creating things that feel personal, lived-in, and loved. Your support, feedback, and conversations help shape this brand more than you know and we’re grateful you’re part of this journey.